This was a custom mailer to reach out to donors for the annual fundraising drive by Shawinigan School in British Columbia. The majority of their funding comes from donations and allows them to provide scholarship opportunities.

I was provided the team with a rough copy of text to begin with, and I worked closely with the account executive and art director to determine image resources to use from the client’s library, and then I developed headlines and word-smithed the body copy for maximum audience impact.